Hi there,

We have an important update to share about your Second Opinion Premium subscription, and a preview of what’s ahead.

When we launched Premium, we set our pricing low to reward our earliest supporters and to learn how members use the product. Over the past year, we’ve invested heavily in expanding the depth, frequency, and quality of what we offer, from exclusive reporting and analysis to templates, guides, market maps, and member-only events.

Thanks to your support, Premium has become a core part of how thousands of operators, investors, clinicians, and founders stay ahead in a fast-changing industry.

To keep delivering this level of reporting and to accelerate what’s coming next, we’re updating our subscription pricing. Beginning on Thursday, December 18, the new rates will be:

• $25/month (previously $15/month)
• $250/year (previously $150/year) — in other words, two months free.

Your subscription will update automatically on your next billing cycle after that date.

Why we’re making this change

We’re scaling Premium into a true intelligence platform for healthcare leaders. In the coming months, you’ll see:

• More frequent Premium-only reporting and analysis
• Deeper dives into the most important trends, deals, and operators
• More market maps, frameworks, and guides
• Expanded webinars, AMAs, and virtual sessions
• More in-person gatherings for Premium members
• A more robust archive and improved navigation
• New research products designed for decision-making
• Offers related to networking to drive new relationships

Your subscription makes all of this possible. We’re hugely grateful.

Thinking about moving to annual?

If you’d prefer to lock in the lowest effective rate, you can switch to an annual plan anytime before your next billing date.

Click here for more about your subscription. Be sure to scroll down to Premium and toggle to adjust your billing cadence. You can also adjust your membership anytime by clicking into your profile.

Coming soon: Enterprise Pricing

As a sneak peek, I wanted to let you know that we’re in the midst of developing an enterprise offering for teams that want:

• multi-seat access
• customized content bundles
• survey opportunities that take advantage of our specialized audience
• private “lunch and learns” with teams across the enterprise (communications, strategy, marketing and so on) and opportunities for in-person workshops and meetups
• and additional research support

If your organization would like to explore becoming an Enterprise launch partner, just reply to this email. We’d love to include you in early conversations.

A huge thank you

Thank you again for being one of the people who believed in Premium early. We’re excited about this next chapter and can’t wait to share everything we’re building.

As always, if you have any questions about this update, just hit reply.

Christina Farr

Founder and Editor-in-Chief, Second Opinion

Your subscription will auto-renew each billing cycle at the current rate unless canceled. You can manage your subscription anytime in your account settings.