Hospitals as the new go-to-market, lessons from the trenches

Health systems are entering a new frontier, one where innovation isn’t optional, and meaningful change requires creativity, flexibility, and the willingness to rethink how care is delivered. Across the country, forward-thinking organizations are experimenting, adapting, and building new models inside some of the most complex environments imaginable. This conversation spotlights what that kind of leadership actually looks like on the ground and what others can learn from it.

We’ll dig into:

Build vs. buy: When it makes sense to develop in-house, and when partnering is the faster, more durable path

The unglamorous work: What real clinical, technical, and operational infrastructure is required to support change at scale

Change agents: Who inside health systems actually drives transformation and why influence often matters more than title

Signal vs. noise: How to tell which organizations are truly evolving versus experimenting at the margins

The road ahead: What the future of healthcare delivery looks like and how AI may expand, support, or reshape care models

Panelists:
- Dr. Eve Cunningham, Chief Medical Officer, Cadence
- Dr. Rima Shah, Chief Medical Officer and SVP of Ambulatory & Population Health, Corewell Health
- Tom Jackiewicz, President, University of Chicago Health System
- Christina Farr, CEO of Second Opinion Media & GP at Scrub Capital