Christina Farr

Christina Farr

Christina Farr is a healthcare writer and investor. Formerly at CNBC and Reuters, she covers digital health, startups, and policy, blending reporting with analysis and investing perspective to help leaders navigate healthcare’s evolving landscape.

New York City · 270 posts

How healthtech companies are shifting marketing tactics for AI search

How healthtech companies are shifting marketing tactics for AI search

Christina Farr December 16, 2025 9 min read

Proven strategies to actually show up

Last chance to get access to tomorrow’s Second Opinion session

Last chance to get access to tomorrow’s Second Opinion session

Christina Farr December 16, 2025 1 min read

Become a Premium subscriber to access tomorrow’s session and more

How money really flows in healthcare with Claimable CEO Warris Bokhari & Anomaly CEO Mike Desjadon

How money really flows in healthcare with Claimable CEO Warris Bokhari & Anomaly CEO Mike Desjadon

Christina Farr December 16, 2025

This week on Lifers, Christina Farr sat down with Mike Desjadon, CEO of Anomaly and Warris Bokhari CEO of Claimable. They discuss automating patient appeals, the challenges of the current payment model, and their approach to working directly with patients.

An Update to Your Premium Subscription

Christina Farr December 15, 2025 2 min read

Notice of upcoming change to your subscription

Reminder: Our tactical healthcare marketing session is coming up

Reminder: Our tactical healthcare marketing session is coming up

Christina Farr December 12, 2025 2 min read

There’s still time to become a Premium subscriber

CMS just announced a $3m gift for longevity and functional medicine

CMS just announced a $3m gift for longevity and functional medicine

Christina Farr December 11, 2025 3 min read

CMS unveils a new program - Elevate - to test lifestyle interventions

Reminder: Our tactical healthcare marketing session is coming up

Reminder: Our tactical healthcare marketing session is coming up

Christina Farr December 11, 2025 1 min read

There’s still time to become a Premium subscriber

A veteran healthcare marketer’s playbook for a $1M budget

Other Markets Care

A veteran healthcare marketer’s playbook for a $1M budget

Christina Farr December 9, 2025 7 min read

Lessons from the field from Premier’s Kaycee Kalpin

V Bento, Sword Health CEO: Building real clinical AI (not API wrappers), outcomes pricing, and winning from Portugal

V Bento, Sword Health CEO: Building real clinical AI (not API wrappers), outcomes pricing, and winning from Portugal

Christina Farr December 9, 2025

In this episode of Lifers, Christina Farr engages in an insightful conversation with V, CEO of Sword Health.

Roundup: CMS' New Payment Model & A New Podcast, Plus a Q&A on AI in the Clinic

Roundup: CMS' New Payment Model & A New Podcast, Plus a Q&A on AI in the Clinic

Christina Farr December 3, 2025 10 min read

Happy week-after-Thanksgiving to all my readers. You might expect the news cycle to slow down during the holiday

CMS Unveils Major New Outcomes-Based Model for Tech-Enabled Care: What Digital Health Leaders Need to Know

CMS Unveils Major New Outcomes-Based Model for Tech-Enabled Care: What Digital Health Leaders Need to Know

Christina Farr December 2, 2025 5 min read

We explore CMS’ new payment model for expanding access to care with technology.

Michelle Carnahan, Arbiter CEO: From Eli Lilly to solving healthcare's $100B fragmentation crisis

Michelle Carnahan, Arbiter CEO: From Eli Lilly to solving healthcare's $100B fragmentation crisis

Christina Farr December 2, 2025

Chrissy Farr sits down with Michelle Carnahan, who spent 26 years at Eli Lilly witnessing the development of breakthrough GLP-